Amazon's latest acquisition has some analysts scratching their heads a little. They're saying that dropping more than $8 billion on a Hollywood studio won't turn Amazon into another Netflix – certainly not into a Netflix-killer. But Amazon has never spent a great deal of time worrying about what the analysts have to say. Only time will tell if this latest acquisition was spending too much for too little.
And on its own, it’s hard to believe that the MGM acquisition will make Prime Video a serious Netflix competitor in earnest.