On June 21st and 22nd, Amazon will host its annual Prime Day sales event. The online retailer boasted that the shopping holiday would feature millions of deals this year. Last year's Prime Day was delayed until October due to skyrocketing demand during the early days of the pandemic. Amazon used those months to scale its operational and logistical capabilities. Now, Prime Day is back on schedule, taking place in the summer – and mere days before a major leadership change. On July 5th, Andy Jassy will take the helm as Amazon's new CEO.
Since its inception in 2015, Amazon has leveraged the global shopping event as a way to retain Amazon Prime subscribers, which now top more than 200 million, and bolster sales during what is often considered a slow period for retailers