In the wake of the outbreak of the coronavirus, Amazon announced it would postpone its shopping holiday Prime Day as it dealt with a deluge of online orders. The online retailer considered holding the event in September, but according to an email sent to third-party sellers, Prime Day may actually take place in October, if not even later. Any delay beyond October would have Prime Day coinciding with the holiday shopping season.
Prime Day, which started in 2015, is typically held in July. The discount celebration is partially designed to secure new Prime members, as well as to promote Amazon’s own products and services and provide a sales boost in the middle of the year.