An Amazon Fresh store is coming to London. It's an important milestone for Amazon, which until now has kept is cashierless stores closer to home. At the moment, there are 26 Amazon Fresh stores in the United States, in cities that include Seattle, Chicago, and San Francisco.
With the opening of the London store, Amazon is also announcing the launch of a new private food brand called “by Amazon” in the U.K. The range of hot food and on-the-go items will be sold only at the Fresh store.