A handful of Target stores are getting dedicated "Apple shopping experiences." These will showcase Apple products such as iPhones, iPads, AirPods, Apple TVs, and Apple Watches, much like Target's miniature Disney stores showcase Disney merchandise. It's a way for Apple to expand its audience beyond the usual clientele of an Apple store or a Best Buy.
The partnership isn't as odd of a pairing as it may seem at first. As one analyst pointed out, both Target and Apple now bear the stamp of the same leader, Ron Johnson, who served as Target's head of merchandising before launching Apple's retail stores. And that isn't all these two brands have in common.
Apple and Target actually have a lot in common. Both are brands known for their highly loyal customers, and both have a "cool" factor that makes them the envy of their retail competitors.