Are CPG Advertisers Prepared for iOS 14?

By Alex Andrews

In September, Apple launched iOS 14 along with the iPhone 12. Although Consumers may not read the fine print...advertisers that leverage programmatic advertising should be concerned. 

This represents a major change for the industry; previously, advertisers could display targeted ads, track users’ locations, and use information associated with their IDFA without their express permission. Now, engaging iPhone users is about to get significantly more challenging."

Read the full article at AdAdapted