Retailers and shipping companies have been preparing for a record-breaking holiday season, and now it is time to see if it was enough. According to CNBC, Black Friday store traffic plummeted 52% this year, but online sales grew more than 21%, reaching a new record. Combined with the online sales from Cyber Monday, that spells crunch time for the industry. Fulfilling all those orders and getting them to shoppers will put retailers and shippers to the test as they use the strategies and tools developed during the pandemic to avoid a nightmare scenario some are calling "shipageddon."
Salesforce said it expects holiday packages being shipped from mid-November through next month will end up exceeding shipping capacity by 5% globally, putting 700 million packages at risk of being delayed.