Like other retailers, Dick's Sporting Goods is extending its holiday sales. The sporting retailer will offer its Black Friday deals not just on Black Friday, but on nine additional days, starting November 18. Dick's hopes that a total of ten days of Black Friday will spread out crowds and promote social distancing. With an eye on pandemic shopping trends, the retailer is emphasizing deals on outdoor and fitness products.
“This year, Dick's wants to make sure everyone has access to the best deals of the season for more than just one day,” Ed Plummer, Dick's senior vice president and chief marketing officer, told FOX Business.