2020 has not been good to retail. The coronavirus pandemic shut down stores and will likely limit store traffic into the holidays. The election brought additional tensions and uncertainty to an already troubled environment. Analysts say the coronavirus pandemic remains the biggest hindrance to future store traffic, but the election didn't do it any favors: one estimate has store traffic falling thirty-five to fifty percent over election week.
National Retail Federation CEO Matthew Shay on Wednesday urged calm as votes continued to be counted.