When the coronavirus began to spread around the world, Etsy sellers responded quickly to increased demand for handmade face masks. The resulting sales boost helped lift Etsy's stock price to an all-time high of about $197 per share, a 340% rise in just a year. Even though face mask sales on the platform are slowing, analysts point to the increased site traffic Etsy has seen and say that they believe the growth is sustainable. That position is not without its critics, but clearly investors and many analysts have been thoroughly impressed by Etsy's pandemic performance.
More than $600 million of the roughly $5.3 billion sold on Etsy's platform in the second and third quarters came purely from face masks.