Holiday shopping got off to an early start this year as retailers used sales events and promotions to encourage shoppers to buy sooner rather than later. That didn't prevent a great deal of last-minute shopping, but it did stretch out the holiday shopping season, giving shipping companies a bit of breathing room in the midst of retailers' massive e-commerce growth.
Analysts envisioned a couple different scenarios for holiday retail sales, and they all referenced the "wild card" of the coronavirus pandemic. Now the results are in: holiday retail sales rose 3% this year, buoyed by e-commerce.
Online shopping sales also grew a whopping 49% between October 11 and December 24, further emphasizing how the Covid-19 pandemic has reshaped shopping habits.