Is there such a thing as too much data? Should you rely on Sales Data alone? What's the benefit of Grocery List Data? How do the two compare and when should you use them?
For many CPG marketers, it can be hard to choose from the plethora of options available, and even harder to figure out how to use the data once it is in their hands.
Ultimately, the goal is always to develop a strategy that feeds itself; any data collected should inform future marketing spend, improve targeting, and make advertising efforts more effective.