Ikea Is Discontinuing Its Catalog, Both Print and Digital

By Sheridan Fifer

After a 70-year print run, Ikea's catalog is being retired amid falling readership and a new focus on online operations. Both the print and digital editions of the catalog will be discontinued. The catalog takes around nine months out of each year to design, and Ikea wants to focus its efforts on its online store. 

Ikea described the decision as "emotional but rational."

Read the full story at Business Insider.