Ikea has announced a sustainability initiative in the UK and Ireland, where customers can return used furniture in return for store vouchers that never expire. The furniture pieces must be fully assembled, and the amount consumers can get for them varies according to condition. Ikea wants to draw attention to "unsustainable consumption" and help give furniture a longer useful life. The program is launching on Black Friday, November 27.
"Being circular is a good business opportunity as well as a responsibility, and the climate crisis requires us all to radically rethink our consumption habits," Hege Sæbjørnsen, country sustainability manager at Ikea UK and Ireland, said in a statement.