J.C. Penney Bets On Apparel Rebound

By Sheridan Fifer

When the coronavirus appeared on the world scene, apparel retailers took a big hit. Between the temporary store closings and a quarantined customer base, these retailers were hard pressed to move merchandise like dresses and skirts. But J.C. Penney is hoping that time is behind it. Former Target merchandiser Michelle Wlazlo is touting the latest private label brand from J.C. Penney as a big step up, one that will set the tone for the retailer's future offerings. Ryegrass includes dresses, blouses, skirts, shorts, vests, and jackets – with sweatpants conspicuously absent. The retailer is betting that demand for more formal attire will surge as the pandemic recedes. 

This collection in particular raises the bar for Penney's women's portfolio, Wlazlo said in a statement, adding that it "sets the tone for JCPenney's view on approachable, luxurious apparel and commitment to high-quality style at a tremendous value."

Read the full story at Retail Dive.