JCPenney and Sephora have partnered to operate Sephora locations in hundreds of the retailer's stores for 15 years. The partnership hasn't been free of strife: in the spring, JCPenney filed a restraining order to prevent Sephora from allegedly backing out of their contract early, Sephora responded with an emergency motion to dissolve, and the legal saga ultimately ended with both companies agreeing to revisions to the original agreement. Since then, JCPenny has filed for and been bought out of bankruptcy, and Sephora has partnered with Kohl's for hundreds of shop-in-shops. Now JCPenney has announced that it will soon unveil a new beauty concept. No details were forthcoming, but the retailer did say that an improved beauty offering is part of its broader turnaround goal.
“We look forward to unveiling this new concept, which will be enhanced by our Salon offerings, to provide an improved beauty experience,” a spokesperson for the company wrote in an email to FN. “Until then, we will continue to faithfully serve our customers through SiJCP [Sephora in JCPenney].”