Major Retailers Incentivize Last-Minute Shopping

By Sheridan Fifer

With Christmas upon us and the ground shipping deadline for major delivery companies long since passed, retailers are making their final plays for last-minute shoppers by going out of their way to help customers receive their orders in time for the holiday. Walmart is offering paid two-hour delivery for orders placed as late as 1 PM on Christmas Eve. Target is offering in-store or curbside pickup of orders placed as late as 5 PM on Christmas Eve. And Amazon is making certain orders available for one-day delivery until December 23, though only for Prime members. In some places, customers can get their Amazon orders over $35 delivered that same day until Christmas Eve. 

Retail delivery efforts add to the growing list of incentives that retailers have implemented to get consumers to shop during the holiday season.

Read the full story at Business Insider.