As Nike focuses its efforts on the sales channels it controls, namely, direct to consumer e-commerce, it is laying off 700 from its headquarters workforce. That is about 200 more positions than had previously been announced.
Nike is cutting jobs around the world as it works to exercise more control over its business. The company's new strategy is called "Consumer Direct Acceleration," and its goal is to reduce reliance on third parties to sell Nike products.
“We are building a flatter, nimbler company and transforming Nike faster to define the marketplace of the future," Nike noted in a statement, per the outlet. “Through this process, we are leading with our values and are committed to acting with compassion and respect for our employees."