Consumers may notice a bump in prices on certain categories of Procter & Gamble's products come September. Amid rising commodity costs, the company is moving to protect its profit margins, and it is betting that customers will still prefer to spend a little extra on the brands they know and trust. Some brands will see a bigger price hike than others, but Procter & Gamble says they will all range from the mid to high single digits.
Procter & Gamble isn't alone. Coca-Cola and Kimberly-Clark also recently raised prices for much the same reason.
After the price increases go into effect, P&G is planning to hold onto market share by trying to increase consumers’ perception of the value of its products and introducing new or upgraded items.