Retail traffic numbers were improving as stores reopened and shoppers ventured from their homes once more. But as the number of coronavirus cases spikes, consumers in many states are once again avoiding stores. Thirty-seven states have seen retail traffic fall, while thirteen states have actually seen improvements. The difference seems to lie in safety precautions and the sense of security and confidence they instill in shoppers.
Customers are retreating for a second time. Apple has made one of the boldest moves, so far, closing dozens of stores in malls for a second time.