Retailers Rally Around INFORM Consumers Act

By Sheridan Fifer

The INFORM Consumers Act is congressional legislation that takes aim at big-time counterfeiters and organized retail crime rings. If made into law, the bill would require online marketplaces that host third-party sellers to verify the identities of its high-volume sellers. Walmart has spoken out strongly in support of the bill, as have retail organizations including the Retail Industry Leaders Association and the Buy Safe America Coalition. Notably quiet on the matter are the National Retail Federation and Amazon, both of whom have yet to comment. Amazon has come under fire in the past for its failure to clear its marketplace of counterfeit and stolen goods. 

Support in the industry is broad, and the effort in Congress is bipartisan. The "Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act," or INFORM Consumers Act, was introduced in the Senate Tuesday...

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