Retailers are planning ahead for the holiday season, puzzling out how to maintain their coronavirus safety protocols in the face of crowds of bargain-hunters and holiday shoppers. A 30% jump in foot traffic at brick-and-mortar retailers is predicted between Thanksgiving and Christmas, and should shipping companies fail to keep up with deliveries of an increased number of online orders, shoppers are likely to head straight to stores. Some retailers' strategies involve sales stretched out over a period of weeks, rather than held all at once for just a day or two. Others are also expected to hold more online-only sales.
“We are hearing a lot of worry about the holidays,” said Gabriella Santaniello, president of A Line Partners, a retail research firm.