Sephora, Koh's Tie-Up to Host Over 125 Prestige Beauty Brands

By Sheridan Fifer

A few months ago, Kohl's and Sephora announced a partnership that would bring Sephora-branded shop-in-shops to Kohl's stores. (The tie-up came on the heels of a similar announcement by Ulta, which partnered with Target to open its own shop-in-shops.) Now, Kohl's and Sephora are giving shoppers an idea of what they can expect to find in these stores within stores. 

The lineup is impressive. It includes over 125 prestige beauty brands, about 75% of which will be exclusive to Sephora and Sephora at Kohl's. The expansion plan is equally impressive, with Kohl's vowing to open Sephora's shop-in-shops in 850 Kohl's stores by 2023. 

The superstar lineup includes Drybar, The Ordinary, Drunk Elephant, Fenty Beauty, Tatcha, Milk Makeup, Tarte, Too Faced and Anastasia Beverly Hills, among many others.

Read the full story at Retail Dive.