Instacart has brought a new partner on board, and it isn't another grocery chain. Beauty retailer Sephora is teaming up with Instacart to offer same-day delivery from certain stores, and that's just the beginning. Within weeks, Sephora plans to add the Instacart service to 400 stores and offer 300 or more brands for same-day delivery.
Instacart has seen its sales grow by leaps and bounds as customers wary of in-store shopping during the coronavirus pandemic turned to the delivery service. An Instacart executive said that the demand for delivery of essentials goes beyond groceries, extending to beauty and wellness products.
For its part, Sephora has been on the hunt for best-in-class collaborators to boost e-commerce sales.