By Sheridan Fifer
Walmart has made the growth of its online marketplace a “strategic priority.” Towards that end, Walmart has partnered with Shopify. Approved Shopify sellers will now have the opportunity to list their products on Walmart.com, expanding their reach while giving Walmart.com customers more assortment to choose from. Walmart is looking for sellers who have a product range complementary to Walmart’s own, as well as excellent customer service.
The partnership is a direct shot at Amazon, which today promises third-party sellers the ability to reach more than 300 million customers worldwide and even offers help with shipping, returns and customer service by way of Fulfillment by Amazon.