The Toys "R" Us bankruptcy left a void in the toy industry that retail giants have been racing to fill. In its own quest to win the crucial category, Target has announced a new partnership just in time for the holidays. The retailer will offer an exclusive, 70-piece toy collection from iconic toy retailer FAO Schwarz. Shoppers can find the collection in Target stores nationwide and online. FAO Schwarz is known for its high-end toys, but Target emphasized that many of the toys in the exclusive collection will be priced at under $20.
Target's partnership with FAO Schwarz is right on time for the holidays and could help Target differentiate itself from other major toy players, namely Walmart and Amazon.