Target Boosts Its Toy Category with FAO Schwarz Partnership

By Sheridan Fifer

The Toys "R" Us bankruptcy left a void in the toy industry that retail giants have been racing to fill. In its own quest to win the crucial category, Target has announced a new partnership just in time for the holidays. The retailer will offer an exclusive, 70-piece toy collection from iconic toy retailer FAO Schwarz. Shoppers can find the collection in Target stores nationwide and online. FAO Schwarz is known for its high-end toys, but Target emphasized that many of the toys in the exclusive collection will be priced at under $20. 

Target's partnership with FAO Schwarz is right on time for the holidays and could help Target differentiate itself from other major toy players, namely Walmart and Amazon. 

Read the full story at Retail Dive.