As the coronavirus casts a shadow over the holiday season, Target is implementing new safety measures in stores. The retailer will give customers access to more checkout options, including contactless self-checkout through its app and employee-assisted checkout through MyCheckout devices, which allow shoppers to complete purchases from anywhere in the store. Another safety feature is getting an update: occupancy will be limited, but customers can visit Target's website to see if there is a line to get into the store. They can also reserve a spot in the line and receive a text when it is their turn to enter.
Target's attention to safety concerns is also good business. PwC recently reported that 65% of surveyed consumers said they were concerned about catching COVID-19.