While consumer packaged goods companies such as Procter & Gamble and Coca-Cola raise prices amid rising commodity costs, Walmart is sticking to its "Everyday Low Prices" philosophy and increasing the number of rollbacks in its stores. It's another sign of the retail industry's attempt to return to normalcy. In the early months of the coronavirus pandemic, grocers such as Walmart pulled back on promotions in an attempt to keep in-demand items in stock. Now, Walmart can afford to encourage customers to buy more.
Walmart... said it’s holding the line. For the retailer, frequent sales indicate more of a return to normalcy.