On December 4, Walmart will add a new perk for Walmart+ members. In a change that takes aim at one of Amazon's biggest selling points, Walmart will no longer require members of its loyalty program to buy a minimum of $35 worth of goods at a time in order to qualify for next-day or two-day shipping on Walmart.com. The perk for Walmart+ members does not apply to same-day orders fulfilled by Walmart stores.
So far, Walmart has declined to share how many customers have signed up for Walmart+, much to investors’ dismay. (One third-party estimate puts it at 19 million members, however).