Walmart Insurance Services Debuts in Time for Medicare Open Enrollment

By Sheridan Fifer

Walmart has launched Walmart Insurance Services just in time for Medicare open enrollment, which begins October 15 and ends December 7. The retailer wants to simplify the process of enrolling in insurance plans, helping customers choose the one that best fits their needs and budget. It says that the choice to move into insurance brokerage is in line with Walmart's mission to help people save money and live better. 

The move announced Tuesday by Walmart comes at a time of intense competition in the health insurance industry for the booming population of seniors eligible for Medicare benefits.

Read the full story at Forbes.