This summer, Walmart transformed its parking lots into drive-in movie theaters. This fall, the retailer is implementing a similar idea: host tailgating and Halloween parties in parking lots converted to serve the purpose. It's all part of Walmart's efforts to provide a substitute for the traditional activities that have been largely curtailed by the coronavirus pandemic. Many towns have called off trick-or-treating, while many colleges are limiting or canceling their football seasons. Walmart is providing a safe way for customers to enjoy these traditional seasonal activities, bringing back part of the experiential retail strategy that the pandemic has made nearly irrelevant.
"We enjoyed bringing our drive-in concept to life for customers this summer," Walmart Chief Marketing Officer William White said in a statement. "We successfully reimagined what's possible with our digital and physical footprint to bring communities joy in a year that's been otherwise tough..."