Walmart Launches Smarts & Crafts

By Sheridan Fifer

Walmart is betting once again on a celebrity partnership, this time with designer, decorator, and author Todd Oldham. The retailer is launching a new brand with Oldham, a kids' crafting brand named Smarts & Crafts. The collection includes seventy-five items, all designed to encourage ambient learning and open-ended play. 

The brand features a collection of arts and crafts supplies, children's bedding and interior decorations for kids ages 3 to 14, according to an announcement emailed to Retail Dive.

Read the full story at Retail Dive.