In an effort to expand its reach, Walmart opened its third-party marketplace to international sellers this month. Previously, Walmart's marketplace was closed to sellers who were not registered in the United States.
While U.S. sellers will still make up the bulk of Walmart's seller base, the move gives the retailer a leg up in its battle with Amazon, as well as the opportunity to tap a very deep pool of Chinese manufacturers.
“We have strong relationships with many reputable companies around the world and we have some of the most rigorous seller requirements in the industry,” Walmart said in an emailed statement. “As a result, we are opening our US marketplace to a limited number of international companies who share our commitment to customer trust and safety.”