Walmart Splits Black Friday into Three Events

By Sheridan Fifer

Walmart has revealed its plan for Black Friday, a plan designed to encourage online shopping while still giving fans of the traditional shopping holiday a reason to come into stores. The retailer will launch three separate events in November. All three will begin as online only sales, arriving in stores days after the initial launch. The first event begins online November 4 and in stores November 7, the second begins online November 11 and in stores November 14, and the third begins online November 25 and in stores November 27 – the date of Black Friday. 

Scott McCall, executive vice president and chief merchandising officer for Walmart U.S., said the company wants to deliver on low prices, convenience and safety — no matter how customers choose to shop.

Read the full story at CNN Business.