Walmart has its eye on a key part of Amazon's strategy: an amazing loyalty program. The retailer initially planned the debut of its Amazon Prime competitor, known as Walmart+, for March or April, but postponed the launch in the wake of the coronavirus pandemic. Now, Walmart+ is about to become a reality, starting later in July. It isn't certain yet whether Walmart will launch the program nationally or employ a region by region approach. Regardless, the retailer has its work cut out for it, since over half of Walmart's top spending families are already members of Amazon Prime.
Amazon may have a 15-year head start, but Walmart is close to finally unveiling its own membership program that it hopes will eventually become an alternative to Amazon Prime.