Walmart+, Walmart's $98 a year membership program, will launch nationwide on September 15. The announcement comes after the coronavirus pandemic delayed the launch date twice. The retailer wants to increase loyalty among its current customers with the program and its associated services and perks, which include unlimited free delivery, discounts on fuel, and the option to use the Scan & Go app to avoid checkout lines. And while comparisons with Amazon Prime are inevitable, Walmart insists it is not launching Walmart+ to compete with any other program. The goal is simply to meet the needs of shoppers.
Chief Customer Officer Janey Whiteside said the company wants to deepen loyalty among those who already shop at its more than 4,700 U.S. stores and on its website.