Whole Foods Cuts Prices Again as It Works to Lose "Whole Paycheck" Reputation

By Sheridan Fifer

Whole Foods CEO John Mackey announced recently that the retailer he co-founded forty years ago is embarking on another round of price cuts, the fourth since the acquisition by Amazon in 2017. The organic grocer has long been burdened with a reputation for high prices, sometimes expressed with the nickname "Whole Paycheck." Mackey gave credit to Amazon for helping Whole Foods cut its costs, identifying issues such as shrink and spoilage that play a part in driving up business expenses. 

For Whole Foods, Mackey said taking a broad look at its business operations has created the space for the price reductions in recent years. 

Read the full story at CNBC.