Videos

Powering Amazon Marketplace Profitability

By Sheridan Fifer

Powering Amazon Marketplace Profitability

Being profitable on Amazon today isn’t as easy as it once was, and that’s why companies like aiCommerce, which offers full service market management through a synergy of artificial and human intelligence, were born. Join aiCommerce Chief Strategist Jeff Gneiser as he shares his expertise and insights on powering your profitability in the Amazon marketplace.

Topics Include:

  • Is Amazon right for you?
  • To brand or not to brand
  • The Amazon game and what you need to compete
  • Play to Win

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Supply Chain vs Supply Chain

By Sheridan Fifer

Supply Chain vs Supply Chain

Join CaseStack’s Dan Sanker and Sightline’s Shannon Bedore as they discuss the ins and outs of the supply chain and how it is quickly becoming the differentiator for today’s successful retailer companies.

Topics Include:

  • Retail re-defined
  • Consolidating for efficiency and cost savings
  • When innovation creates confusion
  • An end to end solutions
  • Managing costs

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Walmart International Overview

By Sheridan Fifer

Walmart International Overview

 

With 5,000 stores across the globe, Walmart International accounts for about 25% of the retailer’s business.

In this video, Clorox Company veteran Luis Guzman-Barron shares his expertise and insights on Walmart International, its strategies, and how to win with the retailer’s international arm.

Topics include:

  • Insights into Walmart International strategy
  • Managing international OTIF
  • Sourcing and Crossborder Opprtunties
  • Winning with Walmart International

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Building Your Brand with Store Fronts and Detail Pages

By Sheridan Fifer

Building Your Brand with Store Fronts and Detail Pages

There is a common conception that people no longer care about brands. But, much like brick and mortar, brands aren’t dying, they’re simply evolving.

In this video, elemerce Co-founder and CEO Michael Southworth shares his insights on why brands still matter and his expertise on how you can build a brand that has longevity and provides lifetime value for your customers.

Topics include:

  • The evolution of brands
  • The advantages of having a brand
  • Steps to a successful brand
  • Quality design, consistency, and control

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The Amazon Re-pricer's Arms Race

By Sheridan Fifer

The Amazon Re-pricer's Arms Race

Eli Engelberg

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Growth of Advertising with E-Commerce

By Sheridan Fifer

Growth of Advertising with E-Commerce

Your advertising platforms can help you hit your growth goals and take you to the next level. In this video, OmniiX’s John Collins discusses the shift toward digital advertising and what that should mean for your company’s ad spend. Topics include:

  • Taking growth to the next level
  • Advertising placement
  • Advertising options
  • The shift to digital ad spend

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Gathering Shopper Insights

By Sheridan Fifer

Gathering Shopper Insights

In this video, Renee Brandon shares her 20 years' worth of market research, consumer insights, and shopper insights expertise to help you define a business question and collect the information you need to make good decisions.

Topics include:

  • Beginning with the business question
  • Gathering information
  • Quantitative vs. Qualitative studies
  • Sampling basics
  • Collecting the data
  • Designing the survey

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Accelerating Online Performance

By Sheridan Fifer

Accelerating Online Performance

Not that long ago Amazon wasn’t the phenomenon it is now and Walmart.com wasn’t a priority. Retail has changed significantly over the last 15 years, and whether you’re a seasoned professional or just starting out, it can be overwhelming. In this video, Keith Anderson, SVP Strategy and Insights for Profitero, offers guidance and shares his process for enhancing your performance with Walmart.com.

Topics include:

  • Four processes for accelerating performance
  • Navigating the pricing wars
  • Driving traffic and conversion
  • The virtuous cycle of product content management

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