There is a common conception that people no longer care about brands. But, much like brick and mortar, brands aren’t dying, they’re simply evolving.
In this video, elemerce Co-founder and CEO Michael Southworth shares his insights on why brands still matter and his expertise on how you can build a brand that has longevity and provides lifetime value for your customers.
- The evolution of brands
- The advantages of having a brand
- Steps to a successful brand
- Quality design, consistency, and control