Gathering Shopper Insights

By Sheridan Fifer

Gathering Shopper Insights

In this video, Renee Brandon shares her 20 years' worth of market research, consumer insights, and shopper insights expertise to help you define a business question and collect the information you need to make good decisions.

Topics include:

  • Beginning with the business question
  • Gathering information
  • Quantitative vs. Qualitative studies
  • Sampling basics
  • Collecting the data
  • Designing the survey