By Sheridan Fifer
Not that long ago Amazon wasn’t the phenomenon it is now and Walmart.com wasn’t a priority. Retail has changed significantly over the last 15 years, and whether you’re a seasoned professional or just starting out, it can be overwhelming. In this video, Keith Anderson, SVP Strategy and Insights for Profitero, offers guidance and shares his process for enhancing your performance with Walmart.com.
- Four processes for accelerating performance
- Navigating the pricing wars
- Driving traffic and conversion
- The virtuous cycle of product content management