Allan Peretz

Allan Peretz

President, Bold Strategies

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When Procter & Gamble, the world’s biggest CPG firm, needed a leader to build their new Global Direct-to-Consumer eCommerce team, they chose Allan Peretz. Allan’s unique mix of global business strategy, brand management, and information technology credentials made him the natural choice.

Allan led the consolidation of more than 25 different DTC eCommerce efforts across the U.S., China, Germany, and other major markets, including iconic brands like SK-II, Braun, and Oral B. Under his leadership, this multimillion-dollar business collectively grew by more than 60 percent in just two years.

Since leaving P&G, Allan has been a leading eCommerce consultant for CPGs of all sizes, from pre-revenue startups to billion-dollar brands like Samsung.

He co-founded Bold Strategies, Inc., with a vision to create the first truly end-to-end strategic eCommerce partner for growth-oriented CPGs. As President, he’s led this company from zero to the multimillion-dollar company it is today.

Allan is the recipient of multiple industry awards including the Gold Effie, P&G’s Best Global Brand Building, AdAge’s Holiday Ad of the Year, and the Sam’s Club Supplier of the Year award.



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