Michael Southworth

Michael Southworth

CEO, Elemerce

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A typical entrepreneur, Michael is always looking for a better way to do something. He founded Elemerce in 2014, helping pioneer managed services for Amazon way before it was 'cool'. His 20 year background in consumer goods evolved from branding & packaging, to product development & fulfillment, and eventually to marketing & sales... providing a unique ability to understand the challenges consumer brands face at nearly every phase.

Michael led Elemerce in a merger with true digital marketing pioneer, Adaptivity Pro, in 2018... putting the company in a class of its own in the world of eCommerce. Today he spends his time following eCom trends, looking for the next trend, or just creating one. And when Michael's not doing that, he's hanging out with his girls at the lake, riding dirt bikes, or yes.. playing with dolls & stuffed animals ;)



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