Learning from the “Upstarts”

Learning from the “Upstarts”

(FREE to CONNECT! Members)

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Across categories, the biggest CPG growth stories are coming from the smallest brands. Learn the hidden tactics that these brands are using to acquire and convert shoppers more effectively and efficiently!

Join Allan Peretz and Natalie Krickovic of BOLD Strategies, Inc., as they provide practical knowledge that they’ve learned by studying and working with aggressive “digital first” startups.

Among other senior leadership experiences around the world, Allan was selected by P&G to lead direct eCommerce globally for a range of brands including Gillette, Old Spice, and SK-II. Allan’s a proven product innovator with more than 80 successful launches across a range of CPG categories.

Natalie, A native of Toronto, Canada, Natalie has spent the past 15 years working with top-tier retailers and brands including Abbott Nutrition, Barilla, Walmart, and L’Oréal. She's data-driven in all she does and influencing shopper behavior is one of her superpowers.

During this 90 minute conversation, they’ll discuss:

  • How SEO can be used to drive product development and positioning strategies.
  • Content creation principles for creating meaningful differentiation vs. competitors.
  • How on and off-platform marketing tools combine to drive momentum.
  • The application of A/B testing and pricing automation on Amazon.
  • Marketing automation tools that improve ROI and reduce work.

The team will take questions as he goes and be available for one-on-one coaching upon request.