Selling Direct to Consumer (And Making Money At It)
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There’s a whole new generation of DTC brands. Unlike the last generation of “unicorns,” this new batch has figured out how to sell directly AND make a profit.
Join Allan Peretz and Daina Lind of BOLD Strategies, Inc., as they explain the strategies and tactics that successful brands are using to make direct selling work.
Among other senior leadership experiences around the world, Allan was selected by P&G to lead direct eCommerce globally for a range of brands including Gillette, Old Spice, and SK-II. Allan’s a proven product innovator with more than 80 successful launches across a range of CPG categories.
Daina is a classically trained CPG marketer with brand leadership experience at companies such as P&G, Coty, and SC Johnson. She has a sharp eye for brand equity and marketing optimization, allowing her to develop and enhance winning plans for our clients.
During this 90 minute conversation, they’ll discuss:
- How to make DTC platforms, fulfillment, and other back-office capabilities as “lightweight” as possible.
- Tips for making your DTC website “sticky” so that you can drive repeat conversions.
- How to optimize a DTC product portfolio to maximize site profitability.
- DTC promotional tactics that keep shopper excitement high.
- The value and application of brand-owned loyalty programs.
The team will take questions as he goes and be available for one-on-one coaching upon request.