The Long Game - The Art & Science of Staying On Store Shelves
(FREE to CONNECT! Members)
BEFORE YOU REGISTER!
Supplier Community CONNECT! members pay just $100 per month (or $1,000 per year) and are granted access to this and every other event we offer throughout the year at no additional cost.
Can't make the event? No problem. CONNECT! members also gain access to our video archive, allowing them to watch past events on demand.
For more information about membership, click HERE.
So, you did it. You’re on the shelf at Walmart. Celebrate. You’ve earned it.
But know that the hard work has just begun. Because if you intend to KEEP your place for more than a modular set, it’s going to require a smart investment of time, energy, and resources.
Darrin Robbins is a former senior merchandise director at Walmart, with more than 25 years experience. His tenure included direct buying roles in the food business, as well as leading successful buying and support teams across the food, hardlines, and consumables industries.
Darrin has interacted with literally hundreds of suppliers, including some of the largest CPG and food manufacturers in the world as well as smaller companies just getting started.
During this 1 hour workshop, you'll learn:
- The purpose you serve
- A buyer's motives to keep you or cut you
- Reinforcing their decision
- Ways to avoid delisting
- Telling your story