Former VP Marketing, Procter & Gamble
Horacio spent over 20 years at P&G managing multi-million dollar businesses across multiple continents. His experience in North America, Europe, Asia, and Latin America has given him a unique perspective on building brands globally, be it across diverse consumer needs, retail channels, or multicultural teams.
Finding solutions to complex business problems is an area of passion for Horacio. By understanding a company’s challenges, its category dynamics, and the unmet consumer needs, he is able to transform insights into winning products and breakthrough ideas to help ignite—or reignite—a brand’s growth.
After almost 21 years with P&G, with his last role as Head of Marketing for the company’s multi-billion dollar Walmart and Walmart.com accounts, Horacio took an opportunity to dive into the entrepreneurial world with a new company: BOLD!
By bringing real-world business management, brand building, and retail experiences, Horacio is able to help clients with valuable perspectives and tactics to tackle challenges and drive aggressive growth.
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