Douglas Haase

Douglas Haase

Former Director of Marketing, Kraft Foods

Unit price per
Regular price
Added to Cart! View cart or continue shopping.

Known to the Industry as “Director of Fun” as named by numerous retail executives. Creator of crown jewel retailtainment Oreo Stacking , Holiday Photo programs , Black History Month Recipes, and Quarterbacks of the Century (as seen in the book “The Walmart Decade”) and successful frozen and produce promotions featuring 5 a Day , and NFRA.

Haase pioneered the multi-platform marketing plans at Walmart utilizing digital , in-store media and retail programming with multi category total store increases in dollar share/merchandising. This led to Haase leading the sell in of Triad Media for online marketing/monetization to Walmart and Sams (which has now been taken in-house).

Has had a 20 year career with Nabisco/Kraft in Director of Sales/Marketing roles. At Mars Advertising he enjoyed 2 years as VP of Entertainment Marketing launching their Bentonville office. He has been CEO of Haaseline Entertainment and CPG Product Placement Group for last 14 years working with product and promotional/licensed program development , sell-in and executional success for numerous CPG companies at Retail.

Developing successful campaigns , retailtainment, programs with sports, and entertainment tie-ins has been key to success with CPG companies and Retail. Driving execution, merchandising , share/display growth with targeted sell-in strategy has been key measured success with Haaseline Entertainment.

All opinions expressed by this and other Experts on this website are solely their opinions and do not reflect the opinions of Supplier Community nor its affiliates. You should not treat any opinion expressed by this and other Experts on the site as a specific inducement to follow a particular direction, but only as an expression of their opinion.

The Experts' opinions are based upon information they consider reliable, but neither Supplier Community nor its affiliates warrant their completeness or accuracy, and it should not be relied upon as such.

The Experts, Supplier Community, and its affiliates are not under any obligation to update or correct any information provided during an appointment.