Headquartered in Denver, CO, Ibotta ("I bought a...") is a free mobile shopping and payments app that has delivered more than $675 million in cumulative cash rewards to its users for making purchases in-store, on mobile apps, or via websites. Launched in 2012, Ibotta has more than 35 million downloads and has become one of the most frequently used shopping apps in the United States. The Ibotta platform provides cash back on purchases at more than 1,500 leading brands and hundreds of retailer partners. In 2019, Ibotta launched its payments solution, Pay with Ibotta™, enabling shoppers to pay for their entire purchase through the Ibotta app and instantly earn cash back. Ibotta was named to the 2019 Inc. 5000 list of fastest-growing private companies in the U.S., after debuting on the list in 2018. The company recently became the first mobile consumer technology company in Colorado to achieve $1B in valuation.