In Case You Missed It! (Event Videos For CONNECT! Members Only)

The Ultimate OTIF Workshop: Session 2 (Responding To Fines)

So you know that OTIF fines are coming... What now? In this session we'll show you some of the best ways (including some hidden techniques) to make your case and dispute OTIF chargebacks. During this 2 hour workshop with SupplyPike,...

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Win Shopper Marketing With Influencers

According to Forbes, influencer marketing spend will hit almost $10 billion in 2020, an increase of close to 50% over 2019. With social media usage up +60% since March influencers are reaching more consumers than ever. Importantly, influencers have credibility...

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The Power Of Partnership Marketing

One of the most cost-effective yet underutilized tools a shopper marketer has in their toolbox for driving product demand in-store and online is partnership with media companies and their properties. No matter how small your budget, partnership marketing can level...

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Catch Up On Industry News

Home Depot Posts Big Sales Gains, but No Guidance, Spooking Investors

Home Depot posted another stellar quarter, sharing the welcome news with investors that revenue grew by almost $22 billion; however, the home improvement retailer declined to issue guidance on the year ahead. The reason: too many wild cards. Home Depot...

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Macy's Sees First Profit Since Pandemic Began

For the first time since the beginning of the coronavirus pandemic, Macy's has turned a profit. True, it wasn't spectacular, and compared to last year's figures, it appears downright dismal, but it is a sign of recovery for the retailer...

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Lowe's Prepares for Weakened Demand Post-Pandemic

While Lowe's ranks among the pandemic's retail winners, the home improvement retailer isn't betting on do-it-yourself, stay-at-home trends to continue indefinitely. Instead, CEO Marvin Ellison points to the retailer's turnaround strategy, whose implementation was in full swing when the pandemic...

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